Liquid Plumr has doubled down on its "plumber as porn movie actor" meme in a new commercial for Liquid Plumr Urgent Care ("when you need it now").
The new spot stars a brunette who picks up a bottle of Urgent Care in a hardware store, and is transported (in her mind) to a mansion in which a studly plumber arrives on her doorstep:
Him: "I heard you need it now."
Her: "I only have 10 minutes."
Him: "I only need seven."
And so on.
DDB San Francisco made the ad. Insiders will notice that the director was Clay Weiner— and that that's a real name. "We still clearly show the drain-clearing benefits and product demo," said Jason Elm, chief creative officer of DDB, apparently with a straight face.