Pornhub knows more than anyone wants to admit, which is why it's both fascinating and unsettling to look at Pornhub Insights. In the latest edition, compiled for Tech Insider, the video giant revealed when Americans look at porn.
It turns out, porn prime time is from 10 p.m. to midnight — notably later than the TV prime time of 8 p.m. to 11 p.m.
Pornhub traffic plunges in the early morning, rises above average during working hours, dips at dinnertime, and then rises again.
Pornhub also broke out trends by day of week.
You'll note that people look up porn around 15% less on Friday and Saturday night compared to the rest of the week. Way to be social, America! But they look up porn around 10% more than average at 3 in the morning on those nights.
Also you'll see that people sleep in on Sunday, looking up porn 25% less at 6 a.m. and 10% more at 11 a.m..
We've also got men versus women. It turns out men are more active in the morning, women at night. Who knew?
And finally, millennials. People ages 18–35 are more active late at night than everyone else.
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